The Human Factor: Why Your CRM Is a Change Management Mission, Not Just an IT Project
The Human Factor: Why Your CRM is Failing Months after your big CRM investment, adoption is low, data is messy, and your team is reverting to spreadsheets. The problem isn’t the technology. Implementing a CRM is not an IT project; it’s a change management initiative. It’s about people, not just platforms. The Anatomy of Resistance […]
